Our Viral Advert

Our viral advert would involve games, for example a maze to the light, to show the difficulty the character has in reaching the light in the room, or perhaps something like a dark website page where the mouse is a light that illuminates the room to find links to pages and trailers etc.

This would be an effective way in raising interest in the film. It succeeds in giving the user an idea of what the short film is about as well as creating a fun task for the user. During searching through the maze with the torch/mouse the user could come across little mini tasks or short trailers or little bits of info about the film. This creates an awarding scenario for the user which gives them a reason to keep searching and using the website. We feel this is a clever way of raising interest in the film.