Viral movie content are a good way to advertise your films as the advertising is essentially free after the cost of the production of the ad as you don't have to pay for distribution thanks to websites such as youtube, twitter and facebook. Some films make good use of these websites such as Batman - The dark knight and Sherlock Holmes, Sherlock Holmes using facebook games and Batman using a website called whysoserious.com which was essentially a normal websitewith joker influence, all of the news articles in the weblinks were crossed out in the jokers signature red writing and replaced with other words. eg. the screen leading to the trailer has a few notes over it.
The Sherlock Holmes game as seen below was a facebook viral game which had a link to their advertising website made for the film, where in order to log in you had to do a bit of detective work to get in the mood for Sherlock. You had to find the name of Irene Adler, the character whom Sherlock loves to be able to access the site.
An Example of a poor viral campaign is the viral campaign used for the film "Wanted"where the campaign itself WOULD have been very successful, however the viral video they used, which had several videos from different users and re-uploads which easily add to over a million views, on not one video did they reference the film, add a link to the film or show any of the characters etc. Making it a failure as an advertising campaign.(Above: the "Wanted" advertising viral video)
Interactive Viral content, such as games or the Batman website/Sherlock Holmes websites give more information than the viral videos and give links to the actual trailers etc. which although they give more away, they are associated and therefore advertise the movies.
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